When working with a new client, who was in stealth start-up mode, we were posed with the challenge of creating an image piece without using video or showing their product. As a SasS business their product is proprietary software … ok, the mission is getting clearer.
Why is this so challenging? Because their business revolves around data, big, big, BIG data. Data that sits on servers and was being unused, mostly due to the fact that the amount of data was just too enormous. This newly developed software has been designed to devour massive amounts of data and crunch it! And after the data has been culled, sifted and sorted it is delivered in an understandable form that will make sense of how millions and millions of people are using the interwebs everyday AND what that means for certain big businesses.
Our real challenge was making a visual concept about a SaaS business that didn’t have a trendy Boston office, a slick logo or snappy tag line. How do you visualize software that doesn’t sit neatly packaged on store shelves but instead sits up in the cloud and devours mass quantities of internet data. The unseen software is basically manipulating ones and zeros … and … ah … that’s where it began. Merging and whipping numbers, sounds, keywords to animated graphics that help tell the story of why big data IS important and why Quant5 was founded. Without an interview or a single frame of b-roll video the story of a new company was told … and unveiled as they emerged from stealth mode.