Give ’em what they want

Talented speech writers and presenters work tirelessly to create compelling content for their audience because they understand we all want to be entertained while hearing their message. You’ve sat through more than one boring, flat presentation that didn’t connect with you or the audience. If the presenter had taken time to consider the audience when crafting the message the results would be more favorable for all involved.

When in the discovery phase of creating a video project, a couple of items to consider: who is your target audience and what do you want them to know. Building on those elements and keeping a consistent message will be key components to create  a successful video. Add a well thought out creative concept and you’ll create a winning formula for your audience and net you the results you want.

Another factor to consider is keep it brief. Our culture communicates in short texts, Facebook posts and tweets of 140 characters or less. We’re expected to tell a compelling visual story in 2 to 3 minutes or less! And brevity is not a trend. Our collective ‘video attention span’ continues to gets shorter and shorter, so it is paramount to be on target and concise!

If you do the pre-production work upfront with a plan to maintain your creative message, satisfying your audience won’t be an issue. You’ll  hit ’em between the eyes!

-Jim Johnston


 

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