My mother has no idea what I do. I’ve worked in some form of video production since 1989, yet I have failed to communicate to her the basics of my profession.
See, to my Mom – I just can’t say “corporate video.” When I do, I get that “Oh, that’s nice” answer from her – which really means, “I have no idea what my son just said.”
Truth be told, most people are not really sure what to make of Corporate Video. “Oh, you do commercials?” – is normally the first response.
Actually, we shoot commercials, but the bulk of our work is telling stories. We translate corporate messages into stories using the medium of video.
Sometimes the story is about the need for a cancer center outside of the Boston city limits. Other times it’s a tale of how one world-renown institution teaches Science to students who are legally blind. We also find ourselves producing a video where a Hall of Fame pitcher now goes to bat for kids in need.
So maybe I have to show my Mom what I do, then she’ll understand. For that, she’ll need to go on-line . . . that of course, is whole new story.
– Jay Dobek