Everywhere you look people are using smartphones. Standing in line for coffee, waiting for an appointment or walking down the street, their heads are down, eyes focused and thumbs are tapping frantically. Phones like the Droid, iPhone or Galaxy have become a commuter or frequent flyers’ constant companion. I have to admit being a little envious when my neighbor showed me his recent purchase, an HTC with a stunning 4.3-inch screen.
There’s no denying our appetite for mobile technology. There are over 100 million smartphone users in the U.S. and 30 million current tablet computer users, which is expected to climb to over 90 million by the end of 2014. Those numbers are huge! Cisco reports that 52% of all mobile data was consumed by video, which means people are doing more than checking news, weather and Facebook updates.
Combine those use habits and stats with a growing 4G/LTE high speed data network and there is almost no limit to what a smartphone user can consume.
From a business perspective, we are all consumers. For B2B or B2C, that means more opportunity to entertain and inform using video. Customers and consumers are watching video at a rapidly growing rate. Those same people are making informed decisions, influenced by word-of-mouth, reviews and video views. They are selecting their doctor, buying a car, choosing where to bank and how to donate their money.
The growth trend of mobile video viewing is undeniable. How do you plan to reach your audience? The screens and eyeballs await …
– Jim Johnston