The Twist is a yummy treat

The marketing geniuses at Oreos (Nabisco) have truly outdone themselves. Oreos Daily Twist images are so fun and creative I’m surprised the creamy white center hasn’t oozed off the web pages!
In the same vain as Google doodles when they updates their page to incorporate meaningful inventions, historical moments and famous birthdays, Oreo has taken that idea and created an “Oreo” image or animation based upon some event of significance on that date. Each image is cleverly crafted and include audience interaction with motion. My favorite so far is the July 23rd entry where the viewer can control their Oreo as it cycles through the Tour de France stage landmarks, as other Oreos spin past your pedaling Oreo. A great, simple concept … and there are so many!

Its no surprise Oreo has more than 27 million Likes on Facebook and 47,000 Twitter followers. The idea is simple yet very thoughtful. The creativity is as fun and pure, very much like the black and white cookie. Its genius with a twist … served with or without milk.

I’m already looking forward to tomorrows Daily Twist treat.

-Jim Johnston


 

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